To achieve our vision, we recognized that our efforts must be guided by a higher purpose that answers the quintessential question: How do we make a positive impact in society? To empower that vision, we have resolved that:

We will be present in every panchayat of Second Central Travancore by 2025. We will provide easy access to cost-effective financial products to every entrepreneur in the villages. We will be an active participant in enhancing the GDP (Gross Domestic Product) and GDH (Gross Domestic Happiness) in rural Kerala.